Konica's In-plant Practices What It Preaches

"Konica warehouses a lot of product before shipping it out to be sold. And cubic foot storage area is very expensive space," says Embury. "So our goal was to eliminate the printed matter that was on shelf—material that becomes obsolete as soon as it's put there and starts collecting dust.

"Our POD facility allows us to hone our expertise in document distribution," Embury continues. "We get orders on a daily basis from the distributors of our machines...for ad materials, tech documentation, or sales literature. Everything that used to be printed and put in the warehouse, we're now printing on-demand. Because we already have the images and info captured, when reorders come in, we download the info, print it and ship it. And, we only print what we need for orders that particular day."