Konica's In-plant Practices What It Preaches

"We have major accounts that come to our facility," says Kern. "Sales reps want to show customers our in-plant so they can see the equipment in action. So, we bring customers in-house and let them see it in action. We give them a tour."

Customers are welcomed to Konica's corporate headquarters and are given a tour. When they arrive, a digital snapshot is taken of them. They complete the tour by visiting the in-plant. After seeing the equipment in action, and getting to ask questions and interact with operators, customers are given thank-you cards with their pictures in them.