KODAK Unified Workflow Solutions Streamline Efficiencies at Rock Communications and Colorfx

ROCHESTER, NY—10/27/2009—When Rock Communications, Ltd. of Newton, Iowa, acquired Colorfx, Inc. of Des Moines, Iowa, in 2007, the two commercial printers combined to create a Midwest marketing powerhouse with more diversified revenue and broader capabilities. The combined company has more than 500 employees. Since the acquisition, the two companies rely on KODAK Unified Print Workflow Solutions for prepress operations. With the recent installation of the KODAK PRINERGY Workflow System and KODAK INSITE Solutions family of products, the two companies are poised to drive productivity and boost efficiencies like never before. And less time spent on prepress production means more time making life easier for their customers, from simplifying day-to-day operations to saving time throughout the approval process.

“Growing our business starts with streamlining our prepress operations,” said Mike Morlan, Director Corporate Premedia, Rock Communications/Colorfx. “That’s where Kodak comes in. Bottom line, INSITE Software is going to fundamentally change the way we interact with our customers, from remote proofing to JDF-driven Rules Based Automation. By streamlining our processes, we can focus on what’s really important—our customers. And in the end, that means a more productive and profitable bottom line.”

Rock Communications/Colorfx relies on the KODAK INSITE Solutions family of products, including the KODAK INSITE Prepress Portal System, a Web portal into the KODAK PRINERGY Workflow System that streamlines job submission, job status tracking, and remote content proofing or approval. Rock Communications/Colorfx selected the solution due to its online collaborative environment and flexible project organizational structure.

KODAK Products are backed by KODAK Service and Support. KODAK Service and Support is made up of more than 3,000 professionals reaching more than 120 countries. It is a leading multi-vendor integrated services provider, delivering consulting, installation, maintenance and support services for the commercial printing, graphic communications, document imaging and data storage industries. KODAK Service and Support professionals are uniquely qualified to provide services that control costs, maximize productivity, and minimize business risk.

About Rock Communications, Ltd.
Rock Communications, Ltd., is one of North America's premier providers of print advertising and direct marketing solutions. With in-house design, photography, fulfillment and kitting capabilities, Rock can provide comprehensive marketing services all under one roof. Rock has two printing facilities and is headquartered in Newton, Iowa. Rock is tri-certified by the leading national and global forest protection agencies - the Forest Stewardship Council (FSC), Sustainable Forestry Initiative (SFI) and the Programme for the Endorsement of Forest Certification (PEFC). For more information, visit www.rock-com.com.

About Colorfx, LLC
Colorfx is Iowa's largest print and mail company providing web, sheet fed, digital, design, fulfillment and direct mail services to a wide customer base through its multiple facilities in central and northeast Iowa. Colorfx is GRACol® 7 Master certified and is tri-certified by the leading national and global forest protection agencies - the Forest Stewardship Council (FSC), Sustainable Forestry Initiative (SFI) and the Programme for the Endorsement of Forest Certification (PEFC). For more information, visit www.colorfx.net.

About Kodak
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