Kodak TransPromo Specialist to Share Insights and Strategy at TransPromo Summit

“An effective TransPromo strategy is all about creating higher value, more effective customer communications to strengthen customer relationships and drive higher response rates,” said Pat McGrew, Data-Driven Communication Segment Evangelist, Kodak. “Kodak helps its customers do this by offering technology that aligns transactional documents and promotional offers, and increases customer loyalty with one-to-one engagement.”