Kodak to Focus on Integrated Solutions at PRINT 09, Introduce 'Prosper' Ink-jet Platform Branding

CHICAGO—06/16/2009—At PRINT 09 in September, under the theme of “It’s Time for You AND Kodak,” the company will help professionals in commercial print, data print, publishing, and packaging capitalize on opportunities to drive greater efficiency, productivity, and revenue. Service providers in all areas of printing and marketing can leverage Kodak’s comprehensive suite of solutions to identify and serve emerging applications including personalized printing, photo products, print on demand books, and many others.

“It’s no secret that this has been a challenging year for many service providers,” said Chris Payne, Director and Vice President, Business to Business Marketing. “But with challenge comes opportunity, and Kodak continues to focus on delivering innovative solutions to help our customers capture the growth opportunities in the market today. By partnering with Kodak, printers have all the resources and support they need to differentiate themselves in the market, build a strong business, and help their own clients succeed.”

At Booth 6907, visitors will learn more about these exciting new solutions from Kodak, including the latest on Kodak Stream Inkjet Technology. The company’s fully integrated solutions streamline production with automated and integrated workflow, driving new operational efficiencies and opening new business opportunities. Kodak Solutions help printers achieve greater return on investment and deliver greater return on marketing investment for their clients.

It’s Time for Commercial Printers AND Kodak
Kodak’s solutions for the commercial print market are designed to make it easier for printers to increase efficiency, build a stronger business, and achieve success. Commercial printers today must maximize every capital investment they make to deliver targeted, effective print materials that drive greater ROI for clients. At PRINT 09, commercial printers will learn about leveraging the latest digital printing solutions to deliver new services and build new revenue streams.

For applications such as direct mail, marketing collateral, catalogs, publications, photo books, and other materials, Kodak introduces the breakthrough Kodak NEXPRESS SE3600 Digital Production Color Press. The first device in the company’s new SE Platform, the SE3600 delivers unmatched productivity and image quality.

In addition, Kodak unveils PROSPER, the brand name for the family of products using its revolutionary KODAK Stream Inkjet Technology. The first product in the family, the Kodak PROSPER S10 Imprinting System, is now commercially available and targeted for direct mail, catalogs, magazines, newspapers, inserts and transactional documents. The S10 Imprinting System is a monochrome continuous inkjet solution for inline digital printing on high-speed web devices.

For direct mail applications, the KODAK DIGIMASTER EX300 Digital Production System is the fastest cut sheet black and white electrophotographic printer in the market.

For commercial printers that want to increase productivity and lower costs through greater automation in prepress, Kodak offers a new Automatic Pallet Loader (APL) for the Kodak MAGNUS 800 Platesetter family, which can run an entire pallet of up to 600 plates without operator intervention.

Kodak INSITE Campaign Manager is now commercially available. INSITE Campaign Manager defines each element of a marketing campaign, including outbound and inbound channels, landing sites, personalized URLs, email blasts, and key metrics and analytics.

At the show, the company is launching new versions of Kodak Web to Print Solutions, Kodak INSITE Prepress Portal System, Kodak INSITE Creative Workflow System, and Kodak DARWIN Software. Kodak PRINERGY Workflow System and new Kodak PRINERGY Digital Workflow, along with Kodak COLORFLOW Software, tie all the production pieces together and ensure smooth operation with predictable, consistent results.

It’s Time for Data Printers AND Kodak
To successfully serve the data print market, providers must be able to deliver higher value and more effective customer-facing communications that drive higher response rates. Kodak makes this possible by providing solutions that help data printers boost revenue opportunities by marrying transaction documents and promotional offers, and increase customer loyalty with one-to-one engagement.

Within these demanding and often highly regulated environments, the six models of Kodak VERSAMARK VL-Series Printing Systems can handle a variety of complex variable data print applications. Based on a flexible, powerful Drop on Demand (DOD) inkjet printing platform, the devices provide outstanding results for transactional documents and direct mail.

The new Kodak VERSAMARK 700 Print Manager is a front end digital press controller that expands workflow choices and currently supports the Kodak VERSAMARK VL2000 Digital Printing System. Future versions will support additional VERSAMARK VL-Series Presses as well as Kodak’s upcoming PROSPER Press with Stream Technology.

For data print environments with offset technology, the v PROSPER S10 Imprinting System using Stream Inkjet Technology enables hybrid printing at full offset speeds. The DIGIMASTER EX300 Digital Production System is well suited for transactional documents.

It’s Time for Publishers AND Kodak
Publishers of all sizes in books, magazines, catalogs, and newspapers need solutions that enable them to increase efficiency and remain competitive in the market. Kodak offers complete solutions for any size publishing operation, enabling professionals to reduce costs and shorten production times.

An ideal solution for publishers, the new PROSPER S10 Imprinting System adds the ability to customize or personalize offset printing. VERSAMARK VL-Series Printing Systems help publishers with production of catalogs, books, manuals, forms, and other printed materials.

The DIGIMASTER EX300 Digital Production System delivers critical productivity for applications such as on demand book printing.

For applications including online book ordering, Kodak Web to Print solutions give publishers powerful automation and productivity enhancements that streamline the production process and help reduce overall costs.

It’s Time for Package Printers AND Kodak
As competition intensifies for global brands, the need for package printers to ensure high quality and color consistency is critical. Packaging serves as the front line for consumers, often making or breaking a sale on appearance alone. To make it easier for package printers to meet the demands of their clients, Kodak offers a range of workflow and plate imaging solutions that combine outstanding quality with affordability and ease of use.

Designed to give packaging professionals unprecedented productivity and quality in flexographic printing and platemaking, the award-winning KODAK FLEXCEL NX Digital Flexographic System is a complete, integrated system that improves predictability in prepress, platemaking and printing. At PRINT 09, package printers will learn about the new Kodak FLEXCEL LO Washout Solution, designed to deliver optimum platemaking performance with low odor and reduced VOC content, as well as the FLEXCEL Cold Recycling Smart System, a revolutionary system for flexographic washout solution recycling that provides a safer, more economical, and more environmentally friendly alternative to distillation.

KODAK PRINERGY POWERPACK Workflow is designed specifically for the packaging environment and maximizes productivity while helping protect brand integrity.

It’s Time for You AND Kodak
“It’s time for automation and efficiency, it’s time for growth and profitability, and it’s time to enhance relationships with our customers to help them seize the opportunities that exist in the market today,” concluded Payne. “The Kodak booth at PRINT 09 will serve to educate, inspire, and equip print professionals from every market to face the exciting road ahead.”

For more information about Kodak at PRINT 09, visit www.kodak.com/go/print09.

KODAK Products are backed by KODAK Service and Support. KODAK Service and Support is made up of more than 3,000 professionals reaching more than 120 countries. It is a leading multi-vendor integrated services provider, delivering consulting, installation, maintenance and support services for the commercial printing, graphic communications, document imaging and data storage industries. KODAK Service and Support professionals are uniquely qualified to provide services that control costs, maximize productivity, and minimize business risk.

About Kodak
As the world’s foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.

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In the graphic communications market, Kodak offers the broadest portfolio of integrated solutions to help customers grow their business. For more information, visit www.graphics.kodak.com. For downloading photos and videos from Kodak’s image library, visit www.kodak.com/go/gcimages.