Kodak Names Kevin Joyce CMO

Eastman Kodak has named Kevin M. Joyce chief marketing officer of the company’s growing Graphic Communications Group (GCG). He succeeds Jeff Hayzlett, who was named chief business development officer and vice president, Eastman Kodak Co., in the fall of 2007.

Formerly managing director, United States and Canada Region, GCG, Joyce will report to Andrew Copley, chief operating officer, GCG, and vice president, Kodak. Joyce was also recently named a company vice president.

With more than 18 years of experience in executive sales, marketing and operations leadership, Joyce joined the GCG in 2005 following Kodak’s acquisition of Kodak Polychrome Graphics, where he was vice president of sales, US&C. Joyce also spent eight years with Creo Products, where he held various senior management positions, including president of Creo Americas.

“Kevin brings an extraordinary combination of experience and an intimate understanding of the challenges and opportunities our customers face,” Copley said. “His knowledge of all aspects of the GCG, including the critical role our marketing organization plays in driving revenue and growth, will be an asset to our business all around the world.”

Joyce was named a member of NAPL’s prestigious Walter E. Soderstrom Society and was appointed a member of the NAPL Board of Directors in 2007. Joyce also participates in industry organizations, such as Printing Industries of America and the Web Offset Advisory Committee, and is a member of the board of directors of the Graphic Users Association.