Kodak Names Hayzlett Marketing Head

Jeff Hayzlett, whose Hayzlett & Associates PR firm represents a number of clients in the commercial printing space, has been named vice president and chief marketing officer for Kodak’s Graphic Communications Group (GCG).

Hayzlett will spearhead all marketing initiatives for GCG, including product positioning, segment marketing, branding and customer development. He will report directly to GCG President Jim Langley.

Mark Bonacorso, vice president of media relations at Hayzlett & Associates, has acquired the firm’s assets from Hayzlett, who will continue to provide counsel through October. The company is expected to change its name at that time.