Kodak Goes Virtual, Reinvents the Trade Show Experience

The K-Zone kicks off on Friday, Sept. 11, at 11:00 a.m. CST with a panel discussion, “What’s Print Got to Do with It,” featuring Antonio M. Perez, Chairman and Chief Executive Officer, Eastman Kodak Company. Perez will be joined by global leaders from some of today’s most powerful brands including Shelly Lazarus, Chairman, Ogilvy & Mather Worldwide; Linda Sawyer, Chief Executive Officer, Deutsch Inc.; and Howard Mittman, Publisher, WIRED magazine. The session will look at the important role of print in the changing media landscape and new opportunities for delivering marketing messages across multiple communication channels.