Kodak CMO Hayzlett Resigns, Looks into TV

Jeffrey W. Hayzlett will resign as its Chief Marketing Officer for Eastman Kodak Co., effective May 28, to pursue personal projects. According to a blog at Forbes.com, those projects may include television.

Hayzlett, 49, told Executive Editor Melanie Wells that he has been approached “by a lot of people to do TV.” She wrote that he is now hashing out the details of a show, possibly one in which he gives advice to business folks. Hayzlett, who has appeared on the TV show Celebrity Apprentice, recently released a book, "The Mirror Test: Is Your Business Really Breathing?"

As far as Kodak is concerned, after his tenure as CMO concludes, Hayzlett will provide transitional services to Kodak through the end of August. The company plans to reposition the role and structure of the Office of the Chief Marketing Officer to best meet the needs of Kodak's growth strategies.

Hayzlett joined Kodak in April 2006 as Chief Marketing Officer and Vice President of the company's Graphic Communications Group. He became the Chief Business Development Officer in September 2007, and the company's Board of Directors elected him a corporate vice president in October 2007. In January 2009, Hayzlett became the company's Chief Marketing Officer, reporting to Chairman and CEO Antonio M. Perez.

"When I joined Kodak four years ago," Hayzlett said, "I knew that we could do great things together, and I have not been disappointed. I love this company, I love this brand, and I am proud of what we have accomplished. Kodak is definitely on the right track, and the time is now right for me to devote my full energy to a variety of personal projects."