Knowledge From Numbers?And People

A friend from your general accounting division or budget office can very often (and usually very easily) determine the total outlay or expenditure for printing by the unit. It's very easy then to divide your sales by the total printing expense to get the market share.

Strategic planning is currently a hot topic in my organization. I've been tasked with developing a mid- to long-range plan for the print shop. I've read that one of the central concepts of strategic planning is that forecasting is difficult-to-impossible for any industry that is undergoing major change. Printing—or maybe we should call it imaging now—is in the midst of its most fundamental paradigm shift since old man Gutenberg slapped ink on type.