Knowledge From Numbers?And People

Another set of resources that in-plant managers sometimes fail to make use of is their organization's own finance people. They can usually get you access to tons of transaction data, which can be combined with the print shop's own data to arrive at some very interesting numbers.

For example, we all know our annual sales volume. It's a number we either brag about daily or hide under a basket. But how many of us know our market share? Not too many, I'd bet. And isn't market share really more important than sales volume when looking at an in-plant's value to its parent organization, and its potential for growth?