Finding Your “Sweet Spot”
Each in-plant is different, but we at NAPL are conducting enough of these surveys to start to see some trends. In higher-educational in-plants we are seeing increased demand for online registration and automatic reordering. In large enterprise in-plants we are seeing steady demand for large-format printing. And across all in-plants we are seeing increased demand for online quotes, online ordering and online design. But of course, your unique workflows will determine your sweet spot, and your local competition will also shape your customers' demands. So you should always listen to your own customers.
Howie Fenton is an independent consultant who focuses on analyzing/benchmarking the performance of printing operations. Fenton helps companies use metrics, best practices and workflow strategies to streamline operations. Call (720) 872-6339 or email howie@howiefentonconsulting.com
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