Finding Your “Sweet Spot”
Knowing how well your products are competing and keeping tabs on your customers’ changing needs will help you create a winning strategic plan.
Another integral tool I use is called Market Pulse. This is a customized survey that asks customers how their business needs are changing, how this will change the demand for existing products and services, which new products and services they are starting to purchase and the likelihood that they would purchase these new products and services from your in-plant.
Howie Fenton is an independent consultant who focuses on analyzing/benchmarking the performance of printing operations. Fenton helps companies use metrics, best practices and workflow strategies to streamline operations. Call (720) 872-6339 or email howie@howiefentonconsulting.com
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