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Though the in-plant keeps some course materials in inventory, it is constantly producing these items on demand.
"The challenge we have is making sure that we have all the components available at any given time," Frintner says.
The NexPress has certainly helped with this, he says, though a primary reason the in-plant added it a year and a half ago was to produce marketing materials. Historically, Frintner says, those four-color items were produced by outside printers. But since a lot of the company's marketing has now moved to the Internet, long runs are no longer required. As a result, the in-plant can now do them in-house on the NexPress.
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- Companies:
- Heidelberg
- Xerox Corp.
- Places:
- Princeton, N.J.
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