Keeping Print Alive
Running an in-plant just isn't enough for Gordon Rivera. On the side, he teaches the next generation of printers at Cal Poly.
"One of my first real jobs, when I was about 16, was doing layout for a classified magazine for a web printer," Rivera says. "I did paste up, and that's how I started in the industry."
The California native continued with the craft after graduating from high school, learning all areas of the industry. He remembers two co-workers at a San Jose commercial shop getting hired as managers, even though they lacked any hands-on experience.
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