Keeping Print Alive
Running an in-plant just isn't enough for Gordon Rivera. On the side, he teaches the next generation of printers at Cal Poly.
Having turned an early interest in the graphic arts into a lifelong career, Gordon Rivera, coordinator of Campus Graphics at Allan Hancock College in Santa Maria, Calif., is still a big believer in the printing process.
"I am going to take print to the grave with me," he quips.
As a pre-teen, Rivera made a few extra bucks by producing advertising flyers for local landscaping companies. He had no formal training or access to desktop publishing equipment, so Rivera recalls cutting and pasting text and photos and using a copier to complete the projects.
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