Keep Color Printing In-house
In an article in the December issue of IPG, Ricoh's Greg Cholmondeley writes: In-plants face a never-ending fight for retaining and growing print volume—and this is as it should be. It is always in an enterprise’s best interest to find the most effective way to produce work. For in-plants, this simply means the need to constantly evolve as technologies, competitors, applications and business practices change.
As an example of changing business practices, consider digital color printing. Caslon and Co. reported that in 2006, for the first time ever, the retail value of digital color printing in the U.S exceeded that of black and white—even though digital color print volumes are a fraction of monochrome. Digital color production costs are higher—but then so are the margins.
Caslon further predicts that these color volumes will increase twentyfold over the next decade while digital monochrome printing will stay flat or decline. So businesses might want to consider that there is a valuable savings opportunity in ensuring that digital color production is done in-house.
Read the full story in our December issue.
