Designing a Better In-plant
To replace some traditional print jobs that have migrated to electronic versions, Meyers started taking in work from affiliated groups. Insourcing now accounts for 15 percent of the in-plant's workload.
Promoting the In-plant
To grow internal business, Meyers has increased the in-plant's marketing efforts. One year, the in-plant printed personalized candy bar wrappers for insurance agents at Michigan Farm Bureau, which they could put around the candy they gave out for Halloween as a self promotion. It proved a huge success.
- Companies:
- Eastman Kodak Co.
- Xerox Corp.
- People:
- Karen Meyers
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
