Just What The Doctor Ordered

At Marshfield Clinic, much of this advertising takes the form of brochures and high-end products to help show patients that its healthcare services—like its printed products—are first rate. Harter notes that the addition of color to these materials has increased dramatically in the past few years.

Ben Taylor, director of printing services for Methodist Healthcare, of Memphis, Tenn., says that in addition to all the forms, brochures, letterhead, envelopes, two-color newsletters and four-color fund-raising materials printed by his in-plant, the shop also prints tray covers for its dietetics department. The in-plant, which is responsible for printing services for 16 hospitals, personalizes forms with 126 variations of logos for different organizations.