The Offset Argument
Is offset dead or here to stay? Yes, says one in-plant administrator.
Me: O.K., so maybe offset won't kick the bucket for 10 years. It is still going the way of letterpress.
John: That's right. The same letterpress equipment that we are still using today for, say, embossing and foil stamping.
Me: For the time being.
John: Have you ever considered that technology might change how offset printing is done? New ways of imaging on existing equipment?
- People:
- John sarantakos
John Sarantakos is the director of Printing and Mailing Services at the University of Oklahoma.
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