The Offset Argument
Me: That is just money wasted by uninformed business owners.
John: As compared to what? Money wasted by the government? Right now the economy is killing everyone. The strong are surviving and the weak are closing up shop. What is a reasonable ROI for a large press? Five to seven years? Is offset printing going to gone by then? More than a few people don't think so. Technology is going to impact all businesses. Not just printers. But the reality is that whether it is here in the U.S. or somewhere in the world, there will be a demand for mass production of printed materials. You might have forgotten that there are a few countries that are not as advanced, technology-wise, as the good old U.S. of A. Wait, it's pretty much all of them. Knuckhead.
- People:
- John sarantakos
John Sarantakos is the director of Printing and Mailing Services at the University of Oklahoma.
