The Offset Argument

Me: Do you live in a closet? The world is changing. Steve Jobs just died. Wake up.

John: I know he died. I had a 128, with the signatures on the inside of the back cover. I love change, but mass production will remain a viable method of manufacturing for a long time. Companies have too much invested in big iron to just dump it. Printing presses are built to last, pretty much forever. Like most things, once it is paid for it becomes pretty cheap to operate. And if they are cheap to operate, then prices can be reduced. Granted they will become more costly to maintain and eventually they will need to be replaced. But if you bought a new press within the last 10 years, you probably plan to keep it going for quite some time.