The Offset Argument
Is offset dead or here to stay? Yes, says one in-plant administrator.
Me: That could happen, but most will migrate to inkjet technology. Digital offset will go to wider sheets and the cost will decrease.
John: Sure, but what will those devices cost? $1 to $5 million? Got to make a lot of prints at 100 copies per minutes to cover that expense.
Me: We will see, won't we?
John: Sure will, but in the meantime, I will trust in the tried and true. The method that is the most cost effective and the one that will still be here 20 years from today. Maybe not as robust as it is today, but effective nonetheless.
- People:
- John sarantakos
John Sarantakos is the director of Printing and Mailing Services at the University of Oklahoma.
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