The Competition Within
Why send jobs to the in-plant when a desktop printer or hallway copier can take care of them? That’s what many of your customers are thinking—and doing. It’s up to you to change their bad, wasteful habits. Here’s how some managers
A preemptive warning can help. Advise clients to look before they lease. Heighten awareness of the services you can offer before a copier agreement is even considered. Telling is good, but showing is better. Ask doubters to just try one job with your in-plant, and then dazzle them with your expertise. Make recommendations. Become an extension of their department. Get the volume projects that are a nusance to the client and a great fit for the in-plant.
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