The Competition Within
Why send jobs to the in-plant when a desktop printer or hallway copier can take care of them? That’s what many of your customers are thinking—and doing. It’s up to you to change their bad, wasteful habits. Here’s how some managers
First, I’d consider a standard cost sheet allowing them to know their prices up front. I know that I said cost wasn’t an issue but knowing cost contributes immensely to a feeling of control.
Then I’d take a good look at myself through their eyes and examine my current systems of service. How easy is it for them to place their order? What about getting their materials, copy, etc? Is there a good pick-up system in place for immediate response? Does my turnaround time meet their needs? Do I deliver ahead of time? Hopefully I could make tangible visible changes which I could tout, then do all I could to take that business back, one job at a time. But be ready to perform at 125 percent. Failing now could be a slow painful death.
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