It's All In The Presentation

"Sometimes it doesn't translate well to printing," notes Monica Poole, vice president/COO of Chicago-based Ellingsworth Industries. "A creative genius sitting at a computer can come up with a beautiful idea, but you can't always produce it on 14-point coated stock. So it's becoming more of a challenge every day to create the look that our customers want. We're doing it, but it's getting harder."