It's All In The Presentation

Keeping Up With The Competition

Still, lower pricing isn't the only thing driving the demand for flashier folders. Competition is also a contributing factor.

"When some people start doing things a certain way, then others see them and want the same thing," Tardie points out. "So as people see nicer folders out there, when they get ready to do a folder, they say, 'I want one like so-and-so has.' "