It's All In The Presentation

"More people are using presentation folders," Small observes. "You can put so much in the folder and it keeps your information compact. All you do is pick up this one piece and all you need is in there."

So the next time you deal with a customer panicked about an upcoming presentation, remember this recipe for success: Take one presentation folder. Stuff generously with useful information. Serve hot. Then watch the recipients dig in.