It's All In The Presentation

Poole believes that presentation folders can be separated into two distinct segments. "There is the market for the very simple, inexpensive, mass-quantity produced folders," she says, "then there is the market for the high-end, attention-grabbing, eye-opening, unusual pieces." All presentation folders—whether two-color or four-color, customized or not—still serve the same purpose: to hold important information. And a folder's contents is only limited by the user's imagination. You can fill a folder with applicant packages for banks, quotes, announcements, marketing promotions, financial statements, admission packets for universities, employee benefit packages—you name it.