It's All In The Delivery

"A lot of times printers and designers fear the words 'mill item' because if it's not in the merchant's warehouse, they think it's going to take a week to get it there," Thomas notes. "We want them to consider the G-PNOW warehouse as an extension of their own warehouse."

Distribution Center Upgrade

Likewise, Fraser Papers has taken steps to speed up delivery. Fraser recently invested $3 million to upgrade and computerize its West Chicago, Ill., international distribution center (IDC). This included a new software program, bar code scanners and rail-guided pick trucks. Together, the IDC improvements have allowed Fraser to get orders picked faster and on the road earlier.