It's All In The Delivery

Georgia-Pacific, for example, says it can deliver to 95 percent of the country overnight from its six regional warehouses.

"We know that our items will move if they're on our distributors' floors," says Pat Thomas, marketing manager for G-P's Printing Papers business unit. So getting its products to those distributors quickly is crucial. To enable this, the company came up with G-PNOW (national overnight warehouses). Placed strategically around the country (Arkansas, California, Georgia, Illinois, New Jersey, Washington), the warehouses enable G-P to reach most of the country overnight.