It's All In The Delivery

Likewise, Champion is investigating third-party distribution and regional warehouses, according to Ken Baker, sales/brand manager for cut-size papers. Currently Champion distributes from four mill locations. Baker insists customer service is more than just overnight delivery, though.

"Merchant customers don't necessarily need it overnight as much as they need to work with their supplier to get a steady supply," he says. Champion is trying to avoid having to rush paper to its customers overnight by understanding what papers they will need in the future and making sure their inventories are stocked.