Ithaca’s Digital Shift

Just a year later, the shop replaced the 3050 with a second iGen3. And more recently, the first iGen3 was upgraded to a new Xerox iGen4 EXP press. Today, the department can handle anything its customers throw at it—from 150,000 postcards to more typical runs of up to 7,000 finished brochures.

"We do an awful lot of media guides for our athletic teams and a lot of 24- to 28-page booklets for our theater arts department," remarks French. The iGens let the shop handle these jobs with ease.