Ithaca’s Digital Shift

"We needed to help our customers be smarter about buying printing," says French. "And we needed to do it in a way that would keep costs down, quality up and turnaround as quick as possible."

So about six years ago, the department made its first foray into digital color printing. It added an HP Indigo 3050. This was a great start, and got the in-plant into the short-run color business, but within a year, problems began to emerge.