Ithaca’s Digital Shift
By moving from offset to digital printing a few years ago, Ithaca College’s Center for Print Production has reduced waste, decreased turnaround times and brought personalized printing to the New York school.
The department further enhanced its value by blending print and Web services in a unique cross-media campaign targeting Ithaca College alumni (see sidebar). It partnered with Xerox Global Services (XGS) to tap into the variable-data capabilities of XMPie software.
What's more, by implementing Xerox FreeFlow Web Services software, the department plans to offer customers online ordering convenience very soon.
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