It Could Happen to You

In 2002, the plants were changed from profit centers to break-even operation. While unsettling, it had the effect of lowering product costs to the stores, which made the shops more competitive with outside print costs, and brought some "maverick" buyers of print into the fold. Stoddard's Boise shop did $40 million in total revenue one of those years, and regularly topped $20 million, with great operating numbers. Things were growing and looking better than ever.