Inkjet Color Conundrum

Schilling points out that it’s equally important for the internal staff at a printing company to be fully versed in the art of inkjet printing. “If sales people don’t understand the process, don’t know how to talk the lingo or know the paper and the ink, they can’t intelligently talk to their customer about it,” she says. “They can’t answer why the color is dingy; they will just come back and say the customer doesn’t like the green.”