Is Digital Printing the Key to a More Nimble Industry?
Q&A with Marco Boer, keynote and chair for the Book Business Digital Book Printing Conference, which will explore how publishers can use digital printing to be more efficient, innovative, and profitable.
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Jennifer Yu
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What kinds of questions should book publishers be asking prospective printing partners when it comes to digital?
The number one question I would ask is whether they have the capacity to meet their needs. Once you make the decision to go down this path and take on a higher-risk author in the hopes that they're one of those golden nuggets, you better hope your printer can meet the need. You want someone who has some experience with digital printing of books. You want someone with the wherewithal or the resources to scale, either directly or through partners that have similar kinds of equipment. It keeps on coming back to scale flexibility.
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Jennifer Yu
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