Is Digital Printing the Key to a More Nimble Industry?
Q&A with Marco Boer, keynote and chair for the Book Business Digital Book Printing Conference, which will explore how publishers can use digital printing to be more efficient, innovative, and profitable.
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Jennifer Yu
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Whether we like it or not, the total number of printed books continues to go down. And as that total number goes down, you get smaller and smaller run lengths. That's going to cause the publishers to move more quickly to digital printing. Since it's so hard to find these mega sellers they have to take a risk on smaller authors.
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Jennifer Yu
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