IPMA Plans Vigorous Marketing Effort

Strengthening Chapters

Another of Griffin's responsibilities will be rekindling dormant chapters and livening up meetings. She hopes to visit chapters, provide them with ideas and help their leaders put goals in place.

This is an approach IPMA has not taken in several years. In fact, as participation in monthly chapter meetings began to wane, IPMA more or less stopped emphasizing them, shifting its focus to digital "networking" through its listserv, e-mail newsletter and the white papers available on its Web site.