IPMA Plans Vigorous Marketing Effort
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"Collectively, we must define the value proposition so that it can be consistently communicated and shared persuasively to every prospective member that we can identify," she noted in a recent letter to members.
Griffin plans to discover these values by contacting members directly and using surveys. She also wants to make better use of IPMA's loyal, long-time members—"partners," she calls them. Their ideas and strong support should be utilized much more than it has been, she says.
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