IPMA Plans Vigorous Marketing Effort

And who better to do it, felt IPMA's board, than Griffin, whose enthusiastic sessions have spiced up conferences for years? Griffin's strong belief in the association—in which she once served as a chapter president—is obvious, although the course ahead of her is not.

"We need a marketing plan," she declares. To determine exactly which values IPMA should be marketing to prospects, she feels the group must first clarify what those values are.