IPMA Plans Vigorous Marketing Effort

With a new marketing manager in place, IPMA intends to fortify its membership while ensuring the association remains relevant.

By Bob Neubauer

Faced with a serious drop in membership over the past decade, the International Publishing Management Association (IPMA) has been taking a closer look at its recruitment strategy. As a result, the 41-year-old in-plant organization is redirecting its energies directly at the problem.