IPMA Goes Full Throttle in Milwaukee
Augmented reality technology supports print, he noted, since it requires a printed page in order to work. In-plants, he said, can find opportunities to use AR by creating interactive publications, which can be scanned to bring up additional information (such as when IPG readers scan pages in this magazine using the layar app to watch our videos). They can use AR on posters, as his in-plant has done, so people can scan them and see an event agenda or a related video. Or they can create clickable catalogs, which, when scanned, offer a "buy" button next to the merchandise being shown.
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
