IPMA Goes Full Throttle in Milwaukee
"If your only solution is e-mail, you're going to lose them," Hill declared.
Augmented Reality
One fun session, which also demonstrated how print and digital communications can work together, explored augmented reality. The World Bank's Jimmy Vainstein offered numerous examples of pages (and sometimes tattoos) that can be scanned using an app on a mobile device to bring up 3D animations that appear to be coming out of the printed page.
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
