IPMA Conference An 'Xtreme Success'

• Motivate your staff by offering continual education and cross training; listen to their ideas.

• Excite management with a business plan and a marketing plan.

Merging And Building Relationships

A panel of managers discussed the merits of merging the in-plant with the data center and mailing departments. Thom Roylance said BYU merged print and mail in 1999, in part to be able to catch pieces not designed properly for mailing before they were printed. At BlueCross BlueShield of Minnesota, which also merged print and mail, Cindy Larson said all mailings must be approved by the mail services manager before they go out the door.