IPMA Conference An 'Xtreme Success'

Even smaller in-plants are insourcing. Kim Knox, of Regence BlueShield, told the group that her operation pulls in $60,000 a year in insourcing revenue despite having just 12 employees. The in-plant promotes its services by holding an open house every year, and sending invitations to local ad agencies. Even local printers send some work to the in-plant when they lack certain capabilities that the in-plant has.