IPMA 99 A Time For Change

Renn suggested holding an open house in the in-plant to show off its capabilities to current and potential customers. Use this event to highlight and praise in-plant employees who have been with the shop for many years.

At SAS Institute, the in-plant designed an interactive Web site that not only promotes the shop, but lets customers order business cards, notepads and engraved name plates. Customers can provide online feedback too, said Linda LaMonica, manager. A video was also produced to introduce the new capabilities to customers.