IPMA 99 A Time For Change
In-plant Promotion
Mike Renn was also involved in a session on promoting in-plants. Since in-plants don't usually have marketing budgets, they must advertise their services in creative ways. Renn, whose in-plant won the first place IPMA In-House Promotional Excellence Award this year, said that there are several audiences an in-plant needs to address:
- Companies:
- Adobe Systems
- Places:
- Minneapolis
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