IPMA 2005 Transforming Your In-plant

Jörg Dähnhardt, director of product management at Heidelberg USA, noted that in the commercial printing industry, an increasing number of printers tie their future to the addition of value-added services. Selling printing based only on price is no longer a winning strategy, he said. He anticipates that over the next five years 5,000 to 6,000 printers will go out of business.